Super Bowl LIII, Commercials and Twitter

As February 3rd approaches, the country awaits the arrival of not only one of the biggest sporting events of the year, but also the funniest commercials of the year. An advertising spot during the Super Bowl is one of the highest spots a company can get. In the past, the price of a spot was increasing every year, but following last year’s $5.24 million cost, it has stayed the same. A spot this year is costing anywhere from $5.1 to $5.3 million.

With the cost for an advertising spot being so high, it’s important that brands listen to the feedback on social media. Especially since statistics show that nearly 80% of Super Bowl viewers are participating in conversation on social media.

Social media, especially Twitter, is where I think people share their realest thoughts. Just looking on Twitter from day to day, you see people say what they really think about something or someone. So with brands putting out their best commercials during the game, they have the opportunity to listen and learn from their consumers and viewers.

On January 25, 2019 Brickfish SocialPulse announced that they were offering brands exclusive access to its social listening platform during the Super Bowl. As an avid social media consumer, the power behind what someone says online can really change the outcome of a brand. Take Kylie Jenner and Snapchat for example. Even though she is a huge celebrity, her one tweet about Snapchat not being her favorite and the app updates turned her away from it, Snapchat’s stock dropped and people stopped using the app altogether. With the help from Brickfish, companies can see this as it’s happening and make decisions that will hopefully help them with their marketing in the future.

Brickfish describes themselves as a brand with, “Social listening services and publishing solutions that help brands understand customers and create conversations.” Their social listening service being offered will allow brands to experience conversations that are happening real-time across all social channels, blogs, RSS feeds, and news articles. And brands will be able to monitor conversations around advertisers, influencers, keywords, hashtags, teams and of course the game itself.

I believe that social listening is one of the most important things a brand can do. Anyone with a profile on social media has an opinion, whether it’s good or bad. And the power of retweets and screenshots can create buzz about a brand, and through social listening they can learn about how to change or continue something moving forward.

MLB to PDX

Photo by Tim Gouw from Pexels

The conversation of a MLB team coming to the city of Portland has been around for a while now, but in September of 2017, it all became a little more realistic. Rob Manfred, the MLB Commissioner, added Portland, Oregon to a short list of cities to get a team.

About nine months later, the Portland Diamond Project began. The project is led by Craig Cheek, former Nike executive, Mike Barrett, former Portland Trail Blazers announcer, and former State Senator Jason Atkinson. In June, they announced the addition of two new big name investors, Russell Wilson and Ciara. Most recently, John Canzano from The Oregonian, posted an article about how there were two new investors in the Portland Diamond Project. Harvey Platt, former CEO of Platt Electric, invested in the project because of his belief in Portland and its growth as a big city. In his interview with Canzano, Platt talks about how and why the public support for the Portland Diamond Project is more than just the money. This is important for the public to understand because this project does create a legacy and new feel for the city being able to have a professional baseball team.

Another investor feels the same way as Platt. Marcus Harvey, the founder of Portland Gear, got involved because of the legacy that can come with this project. In his interview with Canzano, he said, “When again in my life am I going to have the ability to get in on something like this? Leave a legacy for us? For kids? For future generation in Portland?” Because of his brand, Portland Gear, he has targeted a younger demographic with the “Baseball to Portland” line. Many young adults are starting to get behind the project and are excited for the possibility, at least from what I can gather from talking to my peers.

Throughout the city of Portland, baseball fanatics and sports fans have been able to get behind the project and support the movement for a team. But as usual, questions can be raised about how this will affect the city. With Portland being one of the top cities to move to, bringing in a professional baseball team could potentially increase the amount of visitors and residents. For residents, that isn’t necessarily a good thing, but with the amount of revenue that could come to the city, it would be a good thing for the city.

In the greater Portland area, we have three minor league baseball teams, the Hillsboro Hops, the Keizer Volcanoes, and the Portland Pickles. The opportunity to bring in another professional team to Portland is exciting, especially for fans of baseball. Portland residents rally in support for the Blazers, the Timbers, and the Thorns. The excitement, hype, and support for these teams is unreal and envisioning how Portland would rally behind a baseball team is something to look forward to.

I personally think the opportunity to have a professional baseball team would be exciting, and add more to the city of Portland. The sketches for the potential stadium were released this past year, and got people even more excited for the possibility. The stadium looks big enough for enough businesses to be able to make their way into the stadium and market themselves to what could be an entirely new demographic.

The possibility is exciting, and it will be interesting to see how the entire Portland Diamond Project plays out and how support from the city affects it.

Welcome to my blog!

Growing up, I was exposed to the world of sports at an early age. My dad grew up playing sports, and continued his athletic success through college playing football at Portland State University. My parents were always supportive and encouraged me and my sister to get involved in sports. My older cousins played sports and me, trying to be one of the boys, immediately took a liking to playing sports. It began with tag and kickball in the cul-de-sac, and eventually I got involved in little league.

The first sport I played was little league softball and it created a new, separate bond between me and my cousin. After a few years of softball, sports changed for me. When I was seven, I moved overseas to China where sports were all played co-ed, which was new to me. But I jumped right in and joined the soccer, baseball, and basketball little leagues. In 6th grade, I found the one sport that took sports to another level for me, volleyball. I loved every minute of it (and the minimal running was also a plus).

Moving back to Oregon after four years in China, sports were so intense from middle school and on. I saw the good and bad sides of what “volleyball politics” were like. Sports were active, and for me, have always been a way to meet new people. Through volleyball I was not only able to create life-long bonds with my teammates, but I also realized how intense college and professional sports were and the effect they had on fans and young athletes like myself. As I got older, I began to understand how athletes and teams benefited and were set back from being in the public eye. My dad works in basketball at Nike, and being able to see what he did for his athletes and their brand was something that interested me instantly. With SportsCenter and ESPN on constantly in our house, I was always staying up with the news in sports and watching them.

Through this blog, I want to explore how public relations and sports go hand-in-hand, especially with growing industry of social media. Highlighting articles and news from major organizations and platforms like SportsCenter and ESPN will make this possible. There are good and bad examples every day in sports, and I’m looking forward to digging deeper in some of these issues and highlights in the world of sports.