The world of sports is filled with influential people that are hoping to better the world and their communities through foundations and organizations. The NBA has NBA Cares, and athletes within the league have their own. John Wall from the Washington Wizards has The John Wall Family Foundation.
For LeBron James, his passion is creating positive environments for children, especially children from his hometown of Akron. His foundation, The LeBron James Family Foundation was created to allow for the children of Akron to succeed and strive through education and co-curricular activities. Michele Campbell said the foundation’s mission is, “The LeBron James Family Foundation’s mission is to positively affect the lives of children and young adults through education and co-curricular educational initiatives. We believe that an education and living an active, healthy lifestyle is pivotal to the development of children and young adults.”
LeBron James is a huge figure not only in basketball but also sports in general. For athletes, it’s more than just being good at your respective sport. Professional athletes using the platform they are given allows for them to advocate for causes they are passionate about. In July of 2018, LeBron James officially opened the ‘I Promise’ School. The school comes with many benefits for the students and families of the I Promise Elementary and Secondary school. One of the many benefits is the breakfast, lunch and snacks that are served for the students daily. Students also receive free bikes and college tuition.
As an athlete creating a bond like James has created with his community, from a public relations perspective, it increases the image in a positive light, especially if it’s for a cause that an athlete is passionate about. There are many organizations that assist James and his foundation in funding the I Promise schools, including, Akron Public Schools, Beats by Dre, Kent State University, and the Los Angeles Lakers Youth Foundation. The many organizations that assist with the foundation are also helping James build his brand as well as their own brands.